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34; be the answer? (Credit: CBS Interactive) A new Android Ice Cream Sandwich phone with Beats Audio, and the first major 4G Windows Phone h ...
Apple's iOS and Google's Android are where all the users are, but Windows Phone and BlackBerry may be where the money's at.
It isn't enough to have extensive outreach programs, or even to give out free test devices anymore. With Android and iOS far and away dominant in the market, companies outside of the iOS-Android duopoly need to go the extra mile to lure in developers.
So, of course, it comes down to financial incentives. Microsoft has long paid high-profile developers to port their apps over. Last week, Research in Motion guaranteed developers that they would make $10,000 in their first year, or be compensated by the company directly. While not going so far, Nokia said it would offer developers a business development kit, or the financial equivalent of an SDK.
"Developers feel like a number with (the iOS and Android platforms), but we'll be a partner with them," Richard Kerris, vice president of global developer relations for Nokia, told me last week at the CTIA Wireless show.
The moves highlight the lengths these companies will go to ensure that they have a healthy following of developers. More and more, applications are making and breaking operating systems, and lack of developer support can deal a crippling blow to one's cause. The stakes have never been higher for Microsoft's Windows Phone and RIM's BlackBerry 10, both of which are desperate to rally developers to their standards.
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