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SAN JOSE, Calif., March 7, 2012 -- /PRNewswire-iReach/ -- GET IT Mobile, an innovative mobile engagement platform provider, today announced that it has developed a revolutionary solution for tracking app installs and app re-engagement on iPhone®, iPod touch®, iPad®, and Android™ devices from any marketing source. GET IT Track-Beyond-Install is a patent pending technology that provides true ROI measurement enabled by the ability to track conversions and ongoing usage without relying on a Unique Device Identifier (UDID).
For the first time, email campaigns, website links, links from social networks, billboards, radio ads, TV callouts, in-app advertising, and more can all be measured and evaluated in a consistent way from a central location. Track-Beyond-Install works across all types of marketing sources: online, offline, and on-device. Additionally, iOS conversions can be tracked without requiring the use of UDID, which is important due to Apple deprecating the use of UDID tracking last year.
Getting started with Track-Beyond-Install is an easy process, and there's no need to integrate a complicated SDK. An app publisher simply adds a few lines of code to their app, and they're ready to go. Once the code is in place, publishers can monitor their campaign results via the GET.IT Partner Site. In addition to conversions (i.e. installs), usage metrics, such as app starts, can be monitored to identify which marketing tactics are driving high-value users. High-value users tend to be loyal users who drive incremental revenue by returning regularly to apps and increasing ad impressions or making additional in-app purchases.
"Track-Beyond-Install is an exciting addition to the already powerful GET IT platform. It adds a whole new level of tracking to app marketing campaigns," said Chris Tanner, CEO at GET IT Mobile. "It's incredibly powerful to know which of your campaigns, down to the placement level, are best converting to install. And it doesn't end there; tracking return users provides an incredibly valuable way to know which campaigns are driving the highest quality users."
Availability:
GET IT Track-Beyond-Install is available now. For more information or to sign up for GET IT, please visit: http://get.it/tbi.
About GET IT
Only GET IT Mobile's patent-pending GET IT® solution offers app publishers a complete mobile engagement platform for delivering mobile apps from any online or offline marketing channel to any mobile device, regardless of carrier, platform, app store or delivery method. GET IT is device-agnostic and has been tested and validated on over 1,500 devices, including all leading smart phones, tablets, and most of the popular feature phones. Created by the brains behind Google Earth and backed by Javelin Venture Partners, GET IT is currently working with leading media partners including CNET and CBS to drive effective marketing campaigns and grow mobile mindshare. To learn more, please visit getitmobile.com.
iPhone, iPod touch, and iPad are registered trademarks of Apple Inc. Android is a trademark of Google Inc. All trademarks are the property of their respective owners.
To view this video on YouTube, please visit: http://youtu.be/5S1shctWRUA
Media Contact: Patrick Wirz, GET IT Mobile, Inc., 408-694-3570, press@get.it
