Best Buy Gives Customers $50 Best Buy® Gift Card When They Activate a New ...

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Minneapolis, U.S.A., Feb 01, 2012 (Thomson Reuters ONE via COMTEX) -- Offer begins today for Best Buy Reward Zone® program members and opens to the general public on Feb. 5; offer sign-up runs through Feb. 12

MINNEAPOLIS, Feb. 1, 2012- Now there is a better way to buy a mobile phone in America, and Best Buy /quotes/zigman/219712/quotes/nls/bby BBY +0.73% is giving consumers a $50 gift card for the opportunity to prove it. Today, the world's leading multi-channel retailer of consumer electronics announced that it will give away a $50 Best Buy gift card to any customer who registers and then purchases and activates a mobile phone at Best Buy by Dec. 31, 2012.

The offer is simple:

- Step One: Consumers register their phone number at www.bestbuy.com/phonefreedom by Feb. 12, 2012

- Step Two: Consumers activate the registered phone number with the purchase of a new mobile phone with a two-year agreement at Best Buy or BestBuy.com any time before Dec. 31, 2012

- Step Three: Upon purchase and activation, customers will receive their $50 Best Buy gift card

There is no obligation once a phone number is registered. Best Buy Reward Zone program members may register their phone number online between Wednesday, Feb. 1 and Sunday, Feb. 12 to qualify. All other customers may register their phone number online between Sunday, Feb. 5 and Sunday, Feb. 12 to qualify.

"We have spent the last five years building and improving the Best Buy Mobile experience, and we are so confident in our ability to deliver an outstanding shopping experience for our customers that we are giving away $50 Best Buy gift cards," said Shawn Score, president of Best Buy Mobile. "Unlike typical weekly specials that help people who need a new phone that week, this offer works for any consumer who is planning to buy a smartphone any time in 2012."

The offer is valid on Verizon, AT&T, Sprint and T-Mobile phones activated with a new two-year agreement at Best Buy or online at BestBuy.com (excluding T-Mobile activations requiring a deposit). Once signed up, consumers will have until the end of the 2012 calendar year to purchase a new mobile phone at Best Buy and receive their gift card. If they don't activate a phone within that time period, the gift card offer simply goes away. For full terms and conditions, visit www.bestbuy.com/phonefreedom . Not valid in Puerto Rico.

Best Buy Mobile brings consumers the choice of any carrier, any phone, any plan with unbiased advice at the more than 1,100 Best Buy stores and 279 Best Buy Mobile specialty stores. In addition, it offers an array of services aimed at improving customers' experience, including Walk Out Working, Upgrade Checker, Happy 24 and a full array of accessories for customers to protect and personalize their device.

About Best Buy Mobile

Best Buy Mobile was founded in 2006 with a goal of changing the way consumers shop for and purchase mobile phones in America. Today, Best Buy Mobile is in every Best Buy store and also has 279 Best Buy Mobile specialty stores around the country. Best Mobile features one of the largest selections of carriers, handsets and accessories available anywhere. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends to help customers get the most of their mobile phones. For more information about Best Buy Mobile visit www.bestbuy.com/mobile or www.bestbuymobile.com .

About Best Buy Co., Inc.

Best Buy Co., Inc. /quotes/zigman/219712/quotes/nls/bby BBY +0.73% is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com .

Media Contact:

Jeff Haydock

Sr. Manager, Public Relations

(612) 291-6164 or jeff.haydock@bestbuy.com

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the

information contained therein.

Source: Best Buy PR via Thomson Reuters ONE

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Copyright (C) 2012 Thomson Reuters ONE. All rights reserved.