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Apple has negotiated generous subsidies from mobile carriers to sell iPhones at lower upfront prices, but Google and its Android licensees h ...
Today, Nielsen issued a report on the smartphone market in the US as of the end of quarter 2 of this year. In it, we see Android slowly climb toward 52% market share, with 51.8% of smartphone users running some version of the Android OS on their smartphones. As far as 3-month acquirers are concerned, Android is looking pretty good there too, with 54.6% of new smartphone purchasers in the past three months opting to go with Android over the competition.
Android’s growth is not at the expense of iOS, however, as over a third of smartphone users (34.3% to be exact) are using an Apple device. Even though majority of handsets out there are Android-based, Apple has a larger manufacturer share than any other mobile manufacturer out there. Nielsen says that Apple’s 34% manufacturer share far outshines the share of Samsung-made Android devices, which come in at second place on the list and account for only 17% of the smartphones in the US at the end of Q2.
Sadly, this was not such a great report for Blackberry and Windows. Only 8.1% of the smartphone users in the US are using a device that runs on Blackberry, while Windows Phone 7 and Windows Mobile devices only bring home a combined 4.3% of the total market share.
So, Android and iPhone both grew some in quarter 2 of 2012 while Blackberry and Windows continue to slowly lose market share. Overall, the smartphone market grew in Q2, with 54.9% of US mobile subscribers now using a smartphone. Nielsen says that 2 out of 3 people who purchased a new phone in the last three months decided to go with a smartphone over a feature phone, so it seems like it won’t be long before we see smartphones in the US break the 60% mark.
Story Timeline Mobile Mix study shows Android almost double iOS market share ComScore: Android nears 44% of US smartphone market share comScore: Android still way ahead, but Apple now grabs 10% US market share Apple keeps lion's share of app revenue despite Android 50% app market share Smartphones still at only 27% of global market share Apple's iPhone European sales and market share see decline iPhone well behind Samsung in Chinese market share RIM open to "all opportunities" for market share ComScore pumps Android to 51% market share